Here at Bon Appétit, we pride ourselves on being at the forefront of cooking journalism and entertainment. Unfortunately, at a certain point hard truths must be accepted and we must admit to ourselves that cooking videos alone just don’t pay the bills.
As of today, we are pivoting to food-based ASMR videos. All of your favorite Test Kitchen personalities will still be here, they’ll just be whispering very close into a microphone and making slight noises with food items.
“We believe the synergy between food and ASMR can really move the needle and disrupt the industry, “says Editor in Chief Adam Rapoport. “We are ready to shift the paradigm and completely change what you thought you knew about food videos… and ASMR.”
As of April 1st, 2019, the following series have been cancelled:
It's Alive: Goin' Places
From the Test Kitchen
Food Film School
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The Bon Appétit Test Kitchen Explores ASMR